Summary of findings (things you found interesting, similarities of dissimilarities between the two)
Typical weekday exercise
Both interview participants selected a typical workday without being prompted (vs. a weekend day)
Food and work were the most time-consuming, prominent activities and served as the basis for weekday “transitions”
Hobbies were concentrated toward the end of the weekday
Restaurant reviews are accessed around meal times
Weather information typically accessed only in the morning
Digital ecosystem exercise
A relationship existed between the volume of digital sources from which information was obtained and the amount of information accessed throughout the day based on the typical weekday exercise i.e. the interviewee sourcing information from more platforms allocated more time of the day to that access on the timeline and from more diverse categories
National news media was the only common digital source
Close to you exercise
Both the “what I can’t live without” and “what I care about” sections consisted of very few commercial, tangible goods. Many items depicted referred to purpose-driving needs (e.g., new experiences, culture)
There was significant overlap in the “can’t live without category” e.g., family, food, health)
Pets fell in the “care about” section vs. the “can’t live without” section
Experience as a researcher using these tools (easy/not easy, potentially valuable / not valuable, ways you could make them better)
Interviewees were distracted by the categories at the top section of the typical weekday exercise. Recommend splitting into two parts, introducing the categories after the timeline has been sectioned.
The close to you exercise posed significant challenges for the interviewees, who felt as if the exercise triggered deep life evaluation. Both mentioned a desire to reprioritize their current behavior / time allocations because it did not align with what they wrote
The scripts were vital in guiding the interviews. Specifically, walking them through each exercise in parts so as to not overwhelm participants was extremely valuable guidance
While the exercises were relatively short (~15-20 min per interview), interview fatigue is something to look for during a research session
The diversity of sources by which the participants received information was impressive. There was little overlap and extensive numbers of sources
Megan Kirtland: Design Thinking and Business Innovation 